This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Imperial Tobacco, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
Imperial Tobacco is a UK-based publicly quoted company with extensive interests across all sectors of the tobacco market. Its increasingly international presence is a result of a string of key acquisitions. It is the fourth ranked cigarette company in a global ranking after Japan Tobacco.