Global, Regional and National Tobacco Players: Japan Tobacco


#214053

130pages

ERC

$ 4200

In Stock

Synopsis
This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Japan Tobacco, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Description
Japan Tobacco is a Japan-based publicly quoted company, although 50% of its shares are owned by the Japanese government and it remains the only cigarette manufacturer in Japan. Two key acquisitions have considerably enhanced its international activities, these being the purchase of the non-US tobacco business of RJ Reynolds in 1999 and the purchase of Gallaher plc of the UK in 2007, and it now ranks behind PMI and BAT on a global scale.