This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: The Korean Tobacco and Ginseng Corporation (KTandG), including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
KTandG Corporation remains the dominant cigarette manufacturer in South Korea, its share in 2012 equivalent to 61.9% of the market. In its domestic setting it is subject to pressure from foreign manufacturers. However, it is steadily growing its presence in export markets and now has factories in several countries. Its international sales in 2012 reached 50.27 billion pieces.