This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Lorillard, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
Lorillard is the third largest cigarette manufacturer in the United States and claims to be the oldest continually operating tobacco company in the country. Lorillard's origins date back to 1760 when a French immigrant, Pierre Lorillard, opened a tobacco factory in New York City. The company's flagship brand is Newport which is the leading international brand and the second best selling brand in the USA, after Marlboro.