Global, Regional and National Tobacco Players: PT Djarum




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This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: PT Djarum, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

PT Djarum, based at Kudus, is Indonesia's third largest kretek manufacturer with a 21.1% share of the Indonesian kretek market in 2012, equivalent to a 19.7% share of the overall market including white cigarettes. Prior to 1998 it ranked second overall but was overtaken by Sampoerna. Despite this, the launch of light variants now appears to have stemmed the decline in its share although since 2005 it had been losing share again but it has recovered ground during the past two years..