Global, Regional and National Tobacco Players: Reynolds American




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This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Reynolds American, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Reynolds American is the second largest supplier of cigarettes in the USA operating through RJ Reynolds Tobacco, its main business, and the Santa Fe Natural Tobacco Company which produces and markets a super-premium brand, Natural American Spirit. Reynolds American accounts for around 25% of US cigarette volumes.