Future of Spirits Consumption in Germany, 200515


#21488

351pages

ICD Research

$ 875

In Stock

Synopsis

  • Future of Spirits Consumption in Germany, 2005 to 2015 is the result of ICD Researchs extensive market research covering the spirits industry in Germany
  • The report presents detailed analysis on spirits consumption trends in Germany, historic and forecast spirits consumption volume and value at market and category level, brand share, prices, alcoholic strength segments, and on and off trade data
  • This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for spirits sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary

This report is the result of ICD Researchs extensive market research covering spirits consumption in Germany. It provides detailed data on historic and forecast consumption of spirits in Germany covering market size, key categories, price segments and alcoholic strength. The report also includes an analysis of the macro business environment and drivers of the market in Germany.

Scope

This report provides coverage on the spirits industry in Germany and its eight product categories: Brandy, Gin & Genever, Liqueurs & Cocktails, Rum & Cane Spirits, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey

ReasonsToBuy

  • This report provides authoritative and granular detail on the spirits industry in Germany; and in doing so, fills the gaps in marketers understanding of market trends and the components of change causing them.
  • This report is based upon extensive primary and secondary research and provides comprehensive and granular insight. This report allows marketers to confidently update their strategic and tactical plans.
  • After reading the report, marketers will be able to not only account for volume and value changes, brand dynamics and distribution trends, but also account for any changes in product propositions such as premiumisation and product strength.

Key Highlights

The Spirits market in Germany has declined at a negative CAGR of X.X% in the last five years to register an overall market value of US$XXX million in 2010. Furthermore, the market is projected to decline at a negative CAGR of XX% reaching US$XXX million in 2015. During the historic period, Vodka was the fastest growing category, while Specialty Spirits was the largest market in volume terms with XX% market share in 2010.