Beer Market Insights Austria




$ 7674

In Stock

The Beer Market Insight Austria report contains detailed brand, distribution and packaging data and analysis across the Austria beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.


  • Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context 

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables 

Section 2: Market Background Briefing 

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation & Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

  • A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
  • Data is segmented by the following attributes in Beer Market Insight reports;
  • Brand;
  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand
  • Distribution;
  • Off-premise 
  • Off-premise sub channel
  • On-premise 
  • On-premise sub channel
  • Price Segmentation
  • Packaging;
  • Pack Material
  • Pack Type
  • Pack Size
  • Refillable Indicator

Reasons To Buy

  • The Market Insight Austria report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Austria market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. The Austrian market has been stagnant whilst neighboring countries have faced decline. This report explains why that is and discusses the fairly unique buying habits of Austrian consumers.

Key Findings

  • Two halves of the year have two very different performances for the beer category.
  • Alcohol free beer a major driver in 2013.
  • As in other markets craft beer is growing.