Beer Market Insights Panama




$ 3077

In Stock

The Beer Market Insight Panama report contains detailed brand, distribution and packaging data and analysis across the Panama beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
- Premium beers are making great advances in the Panamanian beer market, exhibiting extremely positive growth due to the following factors:
- The Panamanian economy experienced growth of 8%, making it one of the fastest growing economies in Latin America
- Premium beers, mainly Miller Lite, continue to drive the timid category growth experienced during 2013. Miller Lite entered the market in 2010 and has grown exponentially, driven by an improvement in execution and production by Cerveceria Nacional, engaging the retailers and attracting consumers with its international brand
- Corona is expected to experience strong growth, together with other super-premium brands like Heineken which are now accessible to a growing middle and upper class of Panamanias with higher purchasing power
- During early 2013 SABMiller, looking to focus its attention on the beer and carbonates industries, sold the operations of Planta Nevada to Dos Pinos, the main dairy producer in Costa Rica

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

- Market Context

- Market Environment

- The Consumer Palate

- All Commercial Beverages

- Legislation and Taxation

- Market Parameters Tables

- Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

- Current and Emerging Trends

- Outlook

- Imports and Exports

- Segmentation

- Brand Analysis

- Private Label/Private Label Producers

- New Products and Photo Shots

- Market Structure

- Brewers

- Packaging Trends

- Channel Analysis

- Market Valuation and Pricing

- Distribution Trends

- Beer Pricing Tables

- Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;


- Alcoholic Strength

- Beer Type

- Brand

- Brand Owner

- Brewed In

- Calorie Rating

- Country of Origin

- Geographic Scope

- Geography

- Local Operator

- Local Segment

- Modus Operandi

- Price Segment

- PL indicator

- Trademark Brand


- Off-premise

- Off-premise sub channel

- On-premise

- On-premise sub channel

- Price Segmentation


- Pack Material

- Pack Type

- Pack Size
Refillable Indicator

The Market Insight Panama report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Panama market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances.