Beer Market Insights Taiwan


#221338

49pages

Canadean

$ 3077

In Stock

Summary
The Beer Market Insight Taiwan report contains detailed brand, distribution and packaging data and analysis across the Taiwan beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
- The low economic mood and rise in commodity prices took its toll on the market and there was a decline in beer volumes.
- A loss of shelf space in convenience stores has hurt the category.
- Further launches of flavored beers targeted towards female drinkers.

Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.


Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

- Market Context

- Market Environment

- The Consumer Palate

- All Commercial Beverages

- Legislation and Taxation

- Market Parameters Tables

- Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure


Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

- Current and Emerging Trends

- Outlook

- Imports and Exports

- Segmentation

- Brand Analysis

- Private Label/Private Label Producers

- New Products and Photo Shots

- Market Structure

- Brewers

- Packaging Trends

- Channel Analysis

- Market Valuation and Pricing

- Distribution Trends

- Beer Pricing Tables

- Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013


*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

- Alcoholic Strength

- Beer Type

- Brand

- Brand Owner

- Brewed In

- Calorie Rating

- Country of Origin

- Geographic Scope

- Geography

- Local Operator

- Local Segment

- Modus Operandi

- Price Segment

- PL indicator

- Trademark Brand


Distribution;

- Off-premise

- Off-premise sub channel

- On-premise

- On-premise sub channel

- Price Segmentation


Packaging;

- Pack Material

- Pack Type

- Pack Size
Refillable Indicator

ReasonsToBuy
The Market Insight Taiwan report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Taiwan market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. The EDA channel in Taiwan is quite unique and this channel's impact on beer is explored in this report. The success of new launches are also discussed and give insight into which are well accepted by consumers and which aren't.