Marketing to Moms - US - September 2014


#224273

198pages

Mintel

$ 3996

In Stock

The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, brands must keep tabs on the shifting preferences and attitudes of this generation to effectively target the modern mom.