The Future of the Feminine Hygiene Market in Italy to 2018


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66pages

Canadean

$ 875

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Product Synopsis
The Future of the Feminine Hygiene Market in Italy to 2018 is the result of Canadeans extensive market research. The report presents detailed analysis on the Feminine Hygiene consumption trends in Italy, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape
Why was the report written?
This report provides authoritative and granular data on the Feminine Hygiene market in Italy and, in doing so fills the gaps in marketers understanding of trends and the components of change behind them.

Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering five product segments that include: Internal Cleansers & Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors & Blades.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Feminine Hygiene Market Analysis, 200818
2.1 Feminine Hygiene Value Analysis, 200818
2.1.1 Overall Feminine Hygiene Market Value, 200818
2.1.2 Feminine Hygiene Market Value by Category, 200818
2.1.3 Market Growth Dynamics by Value Feminine Hygiene, 200818
2.2 Feminine Hygiene Volume Analysis, 200818
2.2.1 Overall Feminine Hygiene Market Volume, 200818
2.2.2 Per-Capita Consumption - Feminine Hygiene, 200818
2.2.3 Feminine Hygiene Market Volume by Category, 200818
2.2.4 Market Growth Dynamics by Volume Feminine Hygiene, 200818
3 Italy Internal Cleansers & Sprays Market Analysis, 200818
3.1 Internal Cleansers & Sprays Value Analysis, 200818
3.1.1 Internal Cleansers & Sprays Market by Value, 200818
3.1.2 Average Consumer Price/Unit Internal Cleansers & Sprays, 200818
3.2 Internal Cleansers & Sprays Volume Analysis, 200818
3.2.1 Internal Cleansers & Sprays Market by Volume, 200818
3.3 Market Growth Dynamics Internal Cleansers & Sprays, 200818
3.3.1 Internal Cleansers & Sprays Market Growth Dynamics by Value, 200818
3.3.2 Internal Cleansers & Sprays Market Growth Dynamics by Volume, 200818
3.4 Internal Cleansers & Sprays Brand Analysis, 201013
3.5 Internal Cleansers & Sprays Distribution Channel Analysis, 201013
4 Italy Pantiliners and Shields Market Analysis, 200818
4.1 Pantiliners and Shields Value Analysis, 200818
4.1.1 Pantiliners and Shields Market by Value, 200818
4.1.2 Average Consumer Price/Unit Pantiliners and Shields, 200818
4.2 Pantiliners and Shields Volume Analysis, 200818
4.2.1 Pantiliners and Shields Market by Volume, 200818
4.3 Market Growth Dynamics Pantiliners and Shields, 200818
4.3.1 Pantiliners and Shields Market Growth Dynamics by Value, 200818
4.3.2 Pantiliners and Shields Market Growth Dynamics by Volume, 200818
4.4 Pantiliners and Shields Brand Analysis, 201013
4.5 Pantiliners and Shields Distribution Channel Analysis, 201013
5 Italy Sanitary Pads Market Analysis, 200818
5.1 Sanitary Pads Value Analysis, 200818
5.1.1 Sanitary Pads Market by Value, 200818
5.1.2 Average Consumer Price/Unit Sanitary Pads, 200818
5.2 Sanitary Pads Volume Analysis, 200818
5.2.1 Sanitary Pads Market by Volume, 200818
5.3 Market Growth Dynamics Sanitary Pads, 200818
5.3.1 Sanitary Pads Market Growth Dynamics by Value, 200818
5.3.2 Sanitary Pads Market Growth Dynamics by Volume, 200818
5.4 Sanitary Pads Brand Analysis, 201013
5.5 Sanitary Pads Distribution Channel Analysis, 201013
6 Italy Tampons Market Analysis, 200818
6.1 Tampons Value Analysis, 200818
6.1.1 Tampons Market by Value, 200818
6.1.2 Average Consumer Price/Unit Tampons, 200818
6.2 Tampons Volume Analysis, 200818
6.2.1 Tampons Market by Volume, 200818
6.3 Market Growth Dynamics Tampons, 200818
6.3.1 Tampons Market Growth Dynamics by Value, 200818
6.3.2 Tampons Market Growth Dynamics by Volume, 200818
6.4 Tampons Brand Analysis, 201013
6.5 Tampons Distribution Channel Analysis, 201013
7 Italy Womens Disposable Razors & Blades Market Analysis, 200818
7.1 Womens Disposable Razors & Blades Value Analysis, 200818
7.1.1 Womens Disposable Razors & Blades Market by Value, 200818
7.1.2 Average Consumer Price/Unit Womens Disposable Razors & Blades, 200818
7.2 Womens Disposable Razors & Blades Volume Analysis, 200818
7.2.1 Womens Disposable Razors & Blades Market by Volume, 200818
7.3 Market Growth Dynamics Womens Disposable Razors & Blades, 200818
7.3.1 Womens Disposable Razors & Blades Market Growth Dynamics by Value, 200818
7.3.2 Womens Disposable Razors & Blades Market Growth Dynamics by Volume, 200818
7.4 Womens Disposable Razors & Blades Brand Analysis, 201013
7.5 Womens Disposable Razors & Blades Distribution Channel Analysis, 201013
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Category Definitions - Feminine Hygiene Market
Table 2: Distribution Channel Definitions - Feminine Hygiene Market
Table 3: Volume Units for Feminine Hygiene Market
Table 4: Italy Exchange Rate EUR USD (Annual Average), 2008 2013
Table 5: Italy Exchange Rate EUR USD (Annual Average), 2014 2018 Forecast
Table 6: Italy Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 7: Italy Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 200818
Table 8: Italy Feminine Hygiene Market Value (EUR m) by Category, 200813
Table 9: Italy Feminine Hygiene Market Value (EUR m) by Category, 201318
Table 10: Italy Feminine Hygiene Market Value (USD m) by Category, 200813
Table 11: Italy Feminine Hygiene Market Value (USD m) by Category, 201318
Table 12: Italy Feminine Hygiene Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Category, by Value (EUR m)
Table 13: Italy Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 14: Italy Per-capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 200818
Table 15: Italy Feminine Hygiene Market Volume (Units m) by Category, 200813
Table 16: Italy Feminine Hygiene Market Volume (Units m) by Category, 201318
Table 17: Italy Feminine Hygiene Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Category, by volume (Units m)
Table 18: Italy Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 19: Italy Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 200818
Table 20: Italy Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Table 21: Italy Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 22: Italy Internal Cleansers & Sprays Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Value (EUR m), by Segments
Table 23: Italy Internal Cleansers & Sprays Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Volume (Units m), by Segments
Table 24: Italy Internal Cleansers & Sprays Market Value by Brands (EUR m), 201013
Table 25: Italy Internal Cleansers & Sprays Market Value by Brands (USD m), 201013
Table 26: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 201013
Table 27: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 201013
Table 28: Italy Pantiliners and Shields Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 29: Italy Pantiliners and Shields Market Value (USD m) and Growth (Y-o-Y), 200818
Table 30: Italy Pantiliners and Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Table 31: Italy Pantiliners and Shields Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 32: Italy Pantiliners and Shields Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Value (EUR m), by Segments
Table 33: Italy Pantiliners and Shields Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Volume (Units m), by Segments
Table 34: Italy Pantiliners and Shields Market Value by Brands (EUR m), 201013
Table 35: Italy Pantiliners and Shields Market Value by Brands (USD m), 201013
Table 36: Italy Pantiliners and Shields Market Value by Distribution Channel (EUR m), 201013
Table 37: Italy Pantiliners and Shields Market Value by Distribution Channel (USD m), 201013
Table 38: Italy Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 39: Italy Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 200818
Table 40: Italy Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Table 41: Italy Sanitary Pads Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 42: Italy Sanitary Pads Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Value (EUR m), by Segments
Table 43: Italy Sanitary Pads Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Volume (Units m), by Segments
Table 44: Italy Sanitary Pads Market Value by Brands (EUR m), 201013
Table 45: Italy Sanitary Pads Market Value by Brands (USD m), 201013
Table 46: Italy Sanitary Pads Market Value by Distribution Channel (EUR m), 201013
Table 47: Italy Sanitary Pads Market Value by Distribution Channel (USD m), 201013
Table 48: Italy Tampons Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 49: Italy Tampons Market Value (USD m) and Growth (Y-o-Y), 200818
Table 50: Italy Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Table 51: Italy Tampons Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 52: Italy Tampons Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Value (EUR m), by Segments
Table 53: Italy Tampons Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Volume (Units m), by Segments
Table 54: Italy Tampons Market Value by Brands (EUR m), 201013
Table 55: Italy Tampons Market Value by Brands (USD m), 201013
Table 56: Italy Tampons Market Value by Distribution Channel (EUR m), 201013
Table 57: Italy Tampons Market Value by Distribution Channel (USD m), 201013
Table 58: Italy Womens Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 200818
Table 59: Italy Womens Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 200818
Table 60: Italy Womens Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Table 61: Italy Womens Disposable Razors & Blades Market Volume (Units m) and Growth (Y-o-Y), 200818
Table 62: Italy Womens Disposable Razors & Blades Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Value (EUR m), by Segments
Table 63: Italy Womens Disposable Razors & Blades Market Dynamics: past and future growth rates (200813 & 201318) and market size (2008, 2013 & 2018), by Volume (Units m), by Segments
Table 64: Italy Womens Disposable Razors & Blades Market Value by Brands (EUR m), 201013
Table 65: Italy Womens Disposable Razors & Blades Market Value by Brands (USD m), 201013
Table 66: Italy Womens Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 201013
Table 67: Italy Womens Disposable Razors & Blades Market Value by Distribution Channel (USD m), 201013

List of Figures
Figure 1: Italy Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 2: Italy Feminine Hygiene Market Value (EUR m) by Category, 200818
Figure 3: Italy Feminine Hygiene Market Dynamics, by Category, by Market Value, 200818
Figure 4: Italy Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 5: Italy Per-Capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 200818
Figure 6: Italy Feminine Hygiene Market Volume (Units m) by Category, 200818
Figure 7: Italy Feminine Hygiene Market Dynamics, by Category, by Market Volume 200818
Figure 8: Italy Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 9: Italy Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Figure 10: Italy Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 11: Italy Internal Cleansers & Sprays Market Growth Dynamics by Value, 200818
Figure 12: Italy Internal Cleansers & Sprays Market Growth Dynamics by Volume, 200818
Figure 13: Italy Internal Cleansers & Sprays Market Value by Brands (EUR m), 201013
Figure 14: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 201013
Figure 15: Italy Pantiliners and Shields Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 16: Italy Pantiliners and Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Figure 17: Italy Pantiliners and Shields Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 18: Italy Pantiliners and Shields Market Growth Dynamics by Value, 200818
Figure 19: Italy Pantiliners and Shields Market Growth Dynamics by Volume, 200818
Figure 20: Italy Pantiliners and Shields Market Value by Brands (EUR m), 201013
Figure 21: Italy Pantiliners and Shields Market Value by Distribution Channel (EUR m), 201013
Figure 22: Italy Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 23: Italy Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Figure 24: Italy Sanitary Pads Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 25: Italy Sanitary Pads Market Growth Dynamics by Value, 200818
Figure 26: Italy Sanitary Pads Market Growth Dynamics by Volume, 200818
Figure 27: Italy Sanitary Pads Market Value by Brands (EUR m), 201013
Figure 28: Italy Sanitary Pads Market Value by Distribution Channel (EUR m), 201013
Figure 29: Italy Tampons Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 30: Italy Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Figure 31: Italy Tampons Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 32: Italy Tampons Market Growth Dynamics by Value, 200818
Figure 33: Italy Tampons Market Growth Dynamics by Volume, 200818
Figure 34: Italy Tampons Market Value by Brands (EUR m), 201013
Figure 35: Italy Tampons Market Value by Distribution Channel (EUR m), 201013
Figure 36: Italy Womens Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 200818
Figure 37: Italy Womens Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 200818
Figure 38: Italy Womens Disposable Razors & Blades Market Volume (Units m) and Growth (Y-o-Y), 200818
Figure 39: Italy Womens Disposable Razors & Blades Market Growth Dynamics by Value, 200818
Figure 40: Italy Womens Disposable Razors & Blades Market Growth Dynamics by Volume, 200818
Figure 41: Italy Womens Disposable Razors & Blades Market Value by Brands (EUR m), 201013
Figure 42: Italy Womens Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 201013