West Europe Beverage Forecasts October 2014




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The Global West Europe Beverage Forecast report published by Canadean provides essential information on the prospective trends of the beverage industry in West Europe

Key Findings

  • All Commercial Beverages forecast to slightly decline in 2014
  • Both dairy drinks and alcoholic drinks show signs of decline in 2013 with hot drinks performing the best out of the categories
  • Over the forecast period it is expected that circumstances will improve and for drinks at least will have good growth


The report offers a top line overview of All Commercial Beverage categories for all historical years and a five year forecast period. The report identifies the future trends and provides insight on the potential drivers of those trends as well as reflecting on the performance of the year gone.


Designed for clients who want to have an overview on the prospective trends of the West Europe beverage market across the next five years. It is ideal for clients to gain an understanding of the upcoming market conditions in the beverage industry and how each individual category will be affected.
Table of Contents

Beverage Consumption Data Tables

Data Horizon: 1999-2013A (Actual), 2014F-2019F (Forecast) 

Measures: Volume (million litres), Population (millions), Litres Per Capita 
Population Source: USCB; Local Statistics; Timetric Forecasts; Canadean 

Geographic Coverage 

WEST EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, (Republic of) 
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, 
Other West Europe 

Regional Balancers 

For regions where it has not been possible to generate total market volumes by profiling each 
individual country, we have taken a value judgement to arrive at a balancing Others figure. 
This is recorded as a separate entity, specific to the Region to which it belongs 

Product Coverage 

Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), 
Spirits (extended) and Wines. 
Individual beverage categories within each main group are as follows: 
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products 
with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, 
Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, 
Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres 
Soft (extended): Bulk/HOD Water, White Milk, Flavored Milk, Soymilk, Drinking Yogurt, 
Fermented Milk, Evaporated Milk, Condensed Milk, Grain Nut Rice and Seed Milk Alternative Drinks, 
Hot Coffee, Hot Tea 
Beer: Beer, Sorghum Beer and Cider 
Spirits (standard): Spirits (excludes Fortified Wine and Flavored Alcoholic Beverages (FABs)) 
Spirits (extended): Flavored Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake 
Wines: Wine (Still and Sparkling combined)