Mens Toiletries - China - October 2014




$ 3990

In Stock

Men tend to shop for the toiletry products when they have skin problems to solve. In addition, they expect instant product efficacy in personal care. Brands should take efforts to further educate Chinese male consumers, in terms of the motivation of usage, expectation of the product and the product usage as well. It is also important for brands to always bear in mind the difference between men and women when communicating with male consumers.