The Global Sports Drinks Report for 2014 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 78 individual country profiles and 8 regional overviews, plus a global summary, the Global Sports Drinks Report provides an invaluable guide to the latest trends in the sports drinks category worldwide.
- Sports drinks continued to edge forwards, but exhibited slower progress than in 2012 due to on-going contracting demand in West Europe
- West Europe saw consumption fall by 5% due to big losses in Italy and Spain
- North America continued to attract the largest volume of sports drinks but Asia reduced the gap between the two regions
Published by Canadean, the Global Sports Drinks Report 2014 provides a detailed analysis of the global sports drinks market with global, regional and individual country data including forecasts to 2017.
The Global Soft drinks series provides an essential guide for soft drinks professionals worldwide. Canadean's in-depth methodology provides consistent, reliable data which has been researched and built upwards by specialist researchers 'on the ground'.