RTD Alcoholic Beverages - US - December 2014




$ 3996

In Stock

Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise between the emergence of each. Due to the increased competition from (and consumer interest in) white and dark spirits, as well as other forms of alcohol, this era of RTD alcoholic beverage growth could be its shortest yet.