Quarterly Beverage Tracker : Serbia - Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




$ 1697

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The Quarterly Beverage Tracker Serbia report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in Serbia beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

  • Soft drinks were down this quarter, taking slight share from ACB categories
  • Tap water issues related to severe floods earlier in the year continue to boast packaged water volumes
  • Still drinks took share from juice and nectars segments after adoption of new advertising rules
  • Poor weather and rational consumer spending negatively impacted most categories
  • Dairy categories almost fully recovered after 2013 aflatoxin scares


This report offers a comprehensive and detailed analysis of the beverage market in Serbia, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:

  • Volumes for Q3-14 vs Q3-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
  • All forecasts included supporting text on quarterly performance and forecast assumptions
  • More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors 
  • Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding


Designed for clients who want to understand the latest trends in the Serbian beverage industry and want more detail and analysis on this data. Serbias Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.