Hispanic Consumers and Alcoholic Beverages - US - December 2014


#236044

145pages

Mintel

$ 3996

In Stock

Hispanics have so many options to choose from when deciding which alcoholic beverages to purchase. They decide based on the occasion and the people that they will be with. However, it is seldom that they purchase something they are not familiar with. Bars and restaurants are ideal settings to promote that initial trial and make the connection.