Opportunities in the Indian Air Conditioner Market



Smart Research Insights

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While India is witnessing a strong growth in the consumer durables segment, the air conditioner segment is highly under penetrated. However, changing environmental dynamics, urbanization, rising income levels and increasing awareness of energy efficiency present this segment with a high growth potential. In the finacial year 2013-14, approximately 3.3 million air conditioner units sold 
in India bringing the total number of ACs in the country to 28 million.

Voltas has emerged as the market leader in the AC market with a 19.85 market share in May 2013 followed by LG and Panasonic. Almost 50% of the market share is held by these three players. The players are launching newer of low-price high efficiency products to grab a larger share of the 

Why should the report be purchased?
The report “Opportunities in the Indian Air Conditioner Market” highlights key drivers of and trends emerging in the Indian air conditioner market. Initiatives and performance of key players including Voltas, Blue Star, LG, Samsung, Hitachi, Panasonic, Electrolux and Carrier has been presented. The current market scenario and future prospects of the sector has also been examined. The report also highlights the communication and advertising approach of the players. The report contains latest industry leaders verbatim.

Research methodology and delivery time
Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key industry sources has been analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license and is available for immediate delivery for soft copy and 3 business days for hard copy, as each hard copy is custom printed for the client.
About Smart Research Insights (SRI)

SRI is a research organization specializing in industry research reports and custom research. Our team of dedicated researchers with rich experience across industry segments focuses on delivering high quality analysis. Undertaking in-depth secondary research we arrive at key insights, which are supported by data that has been analyzed impartially to present a clear picture of the industry. All recent developments and industry opinions which impact the sector dynamics are captured and used to support the research hypothesis.
Table of Content

1. Indian Consumer Durables Market Overview

2. Indian AC Market Overview
2.1 Current Statistics 

3. AC Market Trends & Drivers 

4. Industry Growth Inhibitors 

5. Competitive Landscape and Player's Market Share
5.1 Voltas Ltd.
5.2 Blue Star Ltd.
5.3 Hitachi Ltd.
5.4 LG Electronics India Pvt. Ltd.
5.5 AB Electrolux 
5.6 Panasonic Corp. 
5.7 Samsung 
5.8 Carrier Corp. 

6. Essentials of brand building in the category

7. Communication approach employed by leading players

8. Future Outlook 

9. Research Methodology 

10. About Smart Research Insights