Furniture Retailing - UK - December 2014


#237113

135pages

Mintel

$ 2835

In Stock

The biggest issue for furniture retailers is to create a compelling identity which consumers can relate to. Each company needs to be very clear about its own unique proposition and should continue to build on this image consistently when designing store interiors or conducting advertising campaigns. By enhancing their branding in this way, companies can gradually shift away from over-reliance on hooking people in with discounted prices and special offers, and persuade them to come because of their excellence in design, range or value for money. This way retailers will build the necessary magnetism that will persuade customers to make the trip to a store.