Marketing to Singles - Brazil - January 2015


#241547

53pages

Mintel

$ 3996

In Stock

The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be marketed heavily to singles, utilizing ‘you deserve it’ messaging, as they like to pamper themselves. They also want smaller packages when it comes to grocery shopping, as a way to prevent food wastage.