Toys & Games: North America (NAFTA) Industry Guide




$ 795

In Stock


The NAFTA Toys & Games industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading companies including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the NAFTA toys & games market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA toys & games market
  • Leading company profiles reveal details of key toys & games market players' NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA toys & games market with five year forecasts
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country


  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The toys & games industry within the NAFTA countries had a total market value of $25,995.0 million in 2014.The Mexico was the fastest growing country, with a CAGR of 8.5% over the 2010-14 period.
  • Within the toys & games industry, the US is the leading country among the NAFTA bloc, with market revenues of $21,988.6 million in 2014. This was followed by Mexico and Canada, with a value of $2,400.1 and $1,606.3 million, respectively.
  • The US is expected to lead the toys & games industry in the NAFTA bloc, with a value of $22,521.0 million in 2019, followed by Mexico and Canada with expected values of $3,820.7 and $1,652.5 million, respectively.