Smoking Cessation and E-cigarettes - UK - February 2015


#243223

72pages

Mintel

$ 2835

In Stock


Vaping has become a lifestyle choice, whether by choice due to health or money-saving benefits, or from long-term use as a smoking cessation method. Changing legislation will help consumers understand how to use it as a smoking cessation method, which may impact long-term usage. The smoking cessation market could learn from the experiential and personalised shopping experience offered by many E-cigarette retailers, as well as focusing more on innovation to bring attention back to smoking cessation brands and products.