Marketing to Baby Boomers - UK - February 2015


#243865

68pages

Mintel

$ 3555

In Stock

Whilst many Baby Boomers enjoy financial stability, health is a major consideration for all in this generation. Brands could benefit from focusing on this aspect through their marketing, offering help, guidance and advice to Baby Boomers with existing conditions, or positioning products as helping to keep potential health issues at bay.