Marketing to Millennials - US - February 2015


#244162

168pages

Mintel

$ 3996

In Stock

Millennials will continue to play an increasingly important role in the workplace and the economy. In order to effectively target Millennials, brands must understand how they see themselves (and their generation overall), how they are rethinking traditional adulthood milestones, and how to market to Millennials without alienating older generations.