World Cigarettes - Kenya 2014


#244592

40pages

ERC

$ 975

In Stock

Summary
Cigarettes in Kenya is a new report by ERC that focuses on the extent to which Kenya Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
Annual per capita consumption in 2012 is estimated to be marginally higher at 155 pieces per person but dropped to 146 pieces in 2013, which is almost 45% below 1990 levels.

In 2013, the market weakened a little due to the impact of price rises, with domestic volumes reported to have fallen by 3.6% to around 6.43 billion pieces, which represents a 4% rise against 1990 levels, but an 11.1% increase since 2005.

JTI and other foreign suppliers have to date had a limited impact. JTI's share peaked at 0.7% in 1999 but had fallen to negligible levels by 2007. Others, of which PMI is the most notable, accounted for an estimated 1.5% of sales in 2013.

Synopsis
Cigarettes in Kenya report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Kenya.

This report is the result of ERCs extensive market research covering Cigarettes across Kenya. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Kenya.

This report also provides market size of the Cigarettes industry in Kenya along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

ReasonsToBuy
Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Kenya, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
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