The Global West Europe Beverage Forecast report published by Canadean provides essential information on the prospective trends of the beverage industry in West Europe
West Europe recovered some lost volume in 2014 as milder weather in spring and autumn propelled the German thirst for packaged water
The FIFA World Cup was also celebrated in 2014 and helped beer return a positive score in many markets
Hot drinks, via a growing number of well-marketed hot coffee brands in particular, will continue to see relatively stable results in West Europe in 2015, and cushion the region against the sharper effects of some slight ACB drops this year
The report offers a top line overview of all commercial beverage categories (where applicable) for all historical years and a five year forecast period. The report identifies the future trends and provides insight on the potential drivers of those trends as well as reflecting on the performance of the year gone.
Reasons To Buy
Designed for clients who want to have an overview on the prospective trends of the West Europe beverage market across the next five years. It is ideal for clients to gain an understanding of the upcoming market conditions in the beverage industry and how each individual category will be affected.