The Brazilian spirits market is slowly shifting from high volumes of cheap products to lower amounts of more expensive products. Volume sales of cachaça have been in decline while value sales keep going up, meaning more premium and craft products are being purchased. At the same time, vodka and whiskey, which have a more expensive average price, are being more heavily consumed.
Promoting the culture of cocktails and educating the consumer on the various aspects and versatility of spirits can help increase spirit consumption among Brazilian consumers.
Social networks should be more actively used by spirits companies, especially national ones, which are lacking a bigger online presence and staying behind international brands in terms of exposure and interaction with consumers.