Advertising: BRIC (Brazil, Russia, India, China) Industry Guide


#272288

86pages

MarketLine

$ 995

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Introduction

The BRIC Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising market
  • Leading company profiles reveal details of key advertising market players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising market with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Highlights

  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $19,621.6 million in 2014. Russia was the fastest growing country with a CAGR of 12.6% over the 2010-14 period.
  • Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,246.3 million in 2014. This was followed by Russia, India and Brazil with a value of $3,120.9, $3,109.5, and $145.0 million, respectively.
  • China is expected to lead the advertising industry in the BRIC nations with a value of $19,942.7 million in 2019, followed by India, Russia, Brazil with expected values of $5,040.8, $4,409.3 and $203.1 million, respectively.
Table of Content

INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions

BRIC ADVERTISING
Industry Outlook

ADVERTISING IN BRAZIL
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN INDIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN RUSSIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

COMPANY PROFILES
Leading companies

METHODOLOGY

APPENDIX
About MarketLine

Table: BRIC advertising industry, revenue($m), 2010-19
Table: BRIC advertising industry, revenue($m), 2010-14
Table: BRIC advertising industry, revenue($m), 2014-19
Table: Brazil advertising industry value: $ million, 2010–14
Table: Brazil advertising industry category segmentation: $ million, 2014
Table: Brazil advertising industry geography segmentation: $ million, 2014
Table: Brazil advertising industry value forecast: $ million, 2014–19
Table: Brazil size of population (million), 2010–14
Table: Brazil gdp (constant 2005 prices, $ billion), 2010–14
Table: Brazil gdp (current prices, $ billion), 2010–14
Table: Brazil inflation, 2010–14
Table: Brazil consumer price index (absolute), 2010–14
Table: Brazil exchange rate, 2010–14
Table: China advertising industry value: $ million, 2010–14
Table: China advertising industry category segmentation: $ million, 2014
Table: China advertising industry geography segmentation: $ million, 2014
Table: China advertising industry value forecast: $ million, 2014–19
Table: China size of population (million), 2010–14
Table: China gdp (constant 2005 prices, $ billion), 2010–14
Table: China gdp (current prices, $ billion), 2010–14
Table: China inflation, 2010–14
Table: China consumer price index (absolute), 2010–14
Table: China exchange rate, 2010–14
Table: India advertising industry value: $ million, 2010–14
Table: India advertising industry category segmentation: $ million, 2014
Table: India advertising industry geography segmentation: $ million, 2014
Table: India advertising industry value forecast: $ million, 2014–19
Table: India size of population (million), 2010–14
Table: India gdp (constant 2005 prices, $ billion), 2010–14
Table: India gdp (current prices, $ billion), 2010–14
Table: India inflation, 2010–14
Table: India consumer price index (absolute), 2010–14
Table: India exchange rate, 2010–14
Table: Russia advertising industry value: $ million, 2010–14
Table: Russia advertising industry category segmentation: $ million, 2014
Table: Russia advertising industry geography segmentation: $ million, 2014
Table: Russia advertising industry value forecast: $ million, 2014–19
Table: Russia size of population (million), 2010–14
Table: Russia gdp (constant 2005 prices, $ billion), 2010–14
Table: Russia gdp (current prices, $ billion), 2010–14
Table: Russia inflation, 2010–14
Table: Russia consumer price index (absolute), 2010–14
Table: Russia exchange rate, 2010–14
Table: Havas SA: key facts
Table: Havas SA: key financials ($)
Table: Havas SA: key financials (€)
Table: Havas SA: key financial ratios
Table: Omnicom Group, Inc.: key facts
Table: Omnicom Group, Inc.: key financials ($)
Table: Omnicom Group, Inc.: key financial ratios
Table: Publicis Groupe SA: key facts
Table: Publicis Groupe SA: key financials ($)
Table: Publicis Groupe SA: key financials (€)
Table: Publicis Groupe SA: key financial ratios
Table: WPP plc: à € key facts
Table: WPP plc: key financials ($)
Table: WPP plc: key financials (£)
Table: WPP plc: key financial ratios
Table: Dentsu, Inc.: key facts
Table: Dentsu, Inc.: key financials ($)
Table: Dentsu, Inc.: key financials (¥)
Table: Dentsu, Inc.: key financial ratios

Figure: BRIC advertising industry, revenue($m), 2010-19
Figure: BRIC advertising industry, revenue($m), 2010-14
Figure: BRIC advertising industry, revenue($m), 2014-19
Figure: Brazil advertising industry value: $ million, 2010–14
Figure: Brazil advertising industry category segmentation: % share, by value, 2014
Figure: Brazil advertising industry geography segmentation: % share, by value, 2014
Figure: Brazil advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Brazil, 2014
Figure: Drivers of buyer power in the advertising industry in Brazil, 2014
Figure: Drivers of supplier power in the advertising industry in Brazil, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Brazil, 2014
Figure: China advertising industry value: $ million, 2010–14
Figure: China advertising industry category segmentation: % share, by value, 2014
Figure: China advertising industry geography segmentation: % share, by value, 2014
Figure: China advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in China, 2014
Figure: Drivers of buyer power in the advertising industry in China, 2014
Figure: Drivers of supplier power in the advertising industry in China, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in China, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in China, 2014
Figure: Drivers of degree of rivalry in the advertising industry in China, 2014
Figure: India advertising industry value: $ million, 2010–14
Figure: India advertising industry category segmentation: % share, by value, 2014
Figure: India advertising industry geography segmentation: % share, by value, 2014
Figure: India advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in India, 2014
Figure: Drivers of buyer power in the advertising industry in India, 2014
Figure: Drivers of supplier power in the advertising industry in India, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in India, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in India, 2014
Figure: Drivers of degree of rivalry in the advertising industry in India, 2014
Figure: Russia advertising industry value: $ million, 2010–14
Figure: Russia advertising industry category segmentation: % share, by value, 2014
Figure: Russia advertising industry geography segmentation: % share, by value, 2014
Figure: Russia advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Russia, 2014
Figure: Drivers of buyer power in the advertising industry in Russia, 2014
Figure: Drivers of supplier power in the advertising industry in Russia, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Russia, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Russia, 2014
Figure: Havas SA: revenues & profitability
Figure: Havas SA: assets & liabilities
Figure: Omnicom Group, Inc.: revenues & profitability
Figure: Omnicom Group, Inc.: assets & liabilities
Figure: Publicis Groupe SA: revenues & profitability
Figure: Publicis Groupe SA: assets & liabilities
Figure: WPP plc: revenues & profitability
Figure: WPP plc: assets & liabilities
Figure: Dentsu, Inc.: revenues & profitability
Figure: Dentsu, Inc.: assets & liabilities