LBS Market in Western Europe 2015-2019




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About LBS

LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.

Technavio's analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019

Covered in this report

The LBS market in Western Europe can be segmented into six: indoor, location-based search and advertisement, location-based tracking, location-based navigation, location-based infotainment, analytics, recreation, and fitness, and others. The report includes individual consumers; it does not include consumers from the enterprise segment. For instance, the report does not include warble devices used by the hospital employees and patients. However, the report includes healthcare warble devices used by individual users at residences.

Technavio's report, the LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • France
  • Germany
  • Italy
  • Spain
  • UK

Key vendors

  • Foursquare
  • Google
  • HERE
  • Telefonica
  • Telecommunications System
  • Vodafone

Other prominent vendors

  • Creativity Software
  • Creative Workline
  • Mecomo Pro
  • Microsoft
  • Mopius
  • Novasys
  • Oxford Softworks
  • SFR
  • Sharpmind
  • Telekom Italia
  • TeleSonera
  • TikGames
  • YDreams
  • YellowMap

Market driver

  • Increased adoption of smartphones
  • For a full, detailed list, view our report

Market challenge

  • Privacy issues
  • For a full, detailed list, view our report

Market trend

  • Usage of LBS for parking assistance
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?