The Greater China Notebook PC Industry, 2Q 2015


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31pages

Market Intelligence & Consulting Institute

$ 1200

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This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry, covering mainly Taiwanese makers operating ODM, OEM, EMS, CEM, OBM, and private label business. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with Taiwan's notebook PC makers. 

The report finds that the Greater China notebook PC industry's shipment volume in the fourth quarter of 2014 topped around 37.6 million units, down 1.0% sequentially and 6% year-on-year. In anticipation of the peak seasonal demand in Europe and North America toward year-end, notebook PCs were shipped in advance to those regional markets in the third quarter of 2014. Hence, the industry's shipment volume declined in the fourth quarter of 2014 as the inventory level at distribution-end remained high and PC branded vendors were more conservative when placing orders. The European and North American markets underwent the inventory clearance phase In the first quarter of 2015, following the inventory replenishment for the seasonal sale in the fourth quarter of 2014. Coupled with the depreciation of Taiwanese dollars against major currencies, Taiwanese PC brands tend to be more cautious about their inventory management. Nevertheless, it is predicted that the industry will still manage to grow 7.8% sequentially in the second quarter of 2015 due largely to Microsoft's new licensing policy.  
Table of Contents

Greater China Notebook PC Shipment Volume, 2Q 2013 - 1Q 2016                                           Greater China Notebook PC Shipment Value and ASP, 2Q 2013 - 3Q 2015                                 Greater China Notebook PC Manufacturer Volume Ranking, 2Q 2013 - 1Q 2015                           Greater China Notebook PC Shipment Volume by Maker, 2Q 2013 - 1Q 2015                             Greater China Notebook PC Shipment Share by Maker, 2Q 2013 - 1Q 2015                                 Greater China Notebook PC Shipment Volume by Assembly Level, 2Q 2013 - 1Q 2015                 Greater China Notebook PC Shipment Share by Assembly Level, 2Q 2013 - 1Q 2015                   Greater China Notebook PC Shipment Volume by Screen Size, 2Q 2013 - 1Q 2015                       Greater China Notebook PC Shipment Share by Screen Size, 2Q 2013 - 1Q 2015                         Greater China Notebook PC Shipment Volume by Computing Platform Types, 2Q 2013 - 1Q 2015   Greater China Notebook PC Shipment Share by Computing Platform Type, 2Q 2013 - 1Q 2015       Greater China Notebook PC Shipment Volume by Price Point, 2Q 2013 - 1Q 2015                         Greater China Notebook PC Shipment Share by Price Point, 2Q 2013 - 1Q 2015                           Greater China Notebook PC Shipment Volume by Production Location, 2Q 2013 - 1Q 2015             Greater China Notebook PC Shipment Share by Production Location, 2Q 2013 - 1Q 2015               Greater China Notebook PC Shipment Volume by Shipment Destination, 2Q 2013 - 1Q 2015           Greater China Notebook PC Shipment Share by Shipment Destination, 2Q 2013 - 1Q 2015             Greater China Notebook PC Shipment Volume by Business Type, 2Q 2013 - 1Q 2015                   Greater China Notebook PC Shipment Share by Business Type, 2Q 2013 - 1Q 2015                     Greater China Notebook PC Shipment Volume by Customer, 2Q 2013 - 1Q 2015                         Greater China Notebook PC Shipment Share by Customer, 2Q 2013 -1Q 2015                             Intelligence Insight                                                
Research Scope & Definitions