Global Toys Market - Opportunities and Forecasts: 2015 Edition


#289256

74pages

Daedal Research

$ 800

In Stock


Scope of the Report

The report titled “Global Toys Market: Opportunities and Forecasts (2015 Edition)” provides an insight into the global traditional toys market. The report analyzes the trends and challenges of the toys market and also outlines the opportunities driving the present as well as future industry growth. The report analyzes the toys market of the United States, the UK, Germany, France, India, China and Hong Kong. The report assesses the production of toys in the major producing countries as well as major companies operating in this industry. The report also discusses key factors driving growth of the industry, major trends and challenges faced by manufacturers of toys. Further, key players like Mattel Inc. The LEGO Group, Hasbro Inc., and Bandai Namco are analyzed in the report.

Regional/Country Analysis
  • United States
  • Europe
  • Germany
  • UK
  • France
  • Asia Pacific
  • India
  • China
  • Japan
  • Hong Kong
  • Latin America
Company Analysis
  • Mattel Inc.
  • The LEGO Group
  • Hasbro Inc.
  • Bandai Namco
Executive Summary

Toys are vital tools that help foster the mental, physical, emotional and social development of boys and girls. The United States accounts for the highest share of the global toys market, but represents approximately two percent of the world’s children. Asia Pacific is projected to be the most dynamic region for traditional toys market. A highly fragment industry in the Asia-Pacific region, a large number of players operate within this region each with a very small share of the market. The region is very important and key growth driver for the overall industry with China being the support system.

The market for toys is mostly driven by rising GDP, increased worldwide children population, rising birth rate, rising BRIC expenditure. Increasing online shopping of toys, falling video games demand and increased production of raw materials are few other reasons behind the growth of the industry. However, increased online shopping is a new trend in the toys industry with toys being the least researched items of all the categories of online shopping. Seasonality of business, tech freak toys and increased market for licensed toys are few other trends guiding the performance of the industry. Apart from various growth drivers the global toys market is also characterized with major challenges like increased smart phones usage which is replacing the toys from children’s hand, aging population and deceased family size.
Table of Content

1. Executive Summary

2. Toys: An Introduction
2.1 Overview of Toys
2.2 Types of Toys
2.3 Importance of Toys and Play
2.4 Channels of Purchase
Table 1: Online Shopping Trend, 2014

3. Global Games and Toy Market: An Analysis
Table 2: Global Toys and Games Market, (In US$ Billions), 2009-2013
3.1 Global Toys Market: Sizing and Growth
Table 3: Global Toys Market (In US$ Billions), 2009-2014
Table 4: Forecasted Global Toys Market (In US$ Billions), 2015-2020
3.2 Market Share by Competitors
Table 5: Global Toys Market Share by Competitors, 2014

4. Global Toys Market: Regional Analysis
Table 6: Global Toys Market Share by Region, 2014
4.1 United States Toys Market: Sizing and Growth
Table 7: Toys Retail Sales Revenue in the US, (In US$ Billions), 2009-2014
Table 8: Forecasted Toys Retail Sales Revenue in the US, (In US$ Billions),
2015-2020
Table 9: US Households Spending Trends, (In US$), 2013
4.2 European Toys Market: An Analysis
Table 10: Value of European Toys Market, (In US$ Billions), 2009-2014
Table 11: European Toys and Games Market, (In US$ Millions), 2013
Table 12: Forecasted Value of European Toy Market, (In US$ Billions), 2015-2020
4.2.1 UK Toys Market: Sizing and Growth
Table A: Top 10 best-selling new toys in UK, 2014
4.2.2 Germany Toys Market: Sizing and Growth
Table 13: Germany Toys Market, (In US$ Billions), 2009-2014
Table 14: Forecasted Germany Toys Market, (In US$ Billions), 2015-2020
Table 15: Preferred Purchasing Channel in Germany
Table 16: Traditional Toys and Games Sales Breakdown in Germany, 2014
4.2.3 France Toys Market: Sizing and Growth
Table 17: France Toys Market, (In US$ Billions), 2009-2014
Table 18: Forecasted France Toys Market, (In US$ Millions), 2015-2020
4.3 Asia Pacific Toys Market: An Analysis
Table 19: Market Size of Toys Industry in Asia Pacific, (In US$ Billions),
2009-2014
Table 20: Forecasted Market Size of Toys Industry in Asia Pacific,
(In US$ Billions), 2015-2020
4.3.1 India Toys Market
Table 21: Indian Toy Market, (IN US$ Billions), 2009-2013
Table 22: India - Market Share of Different Type of Toys, 2013
Table B: Import of Toys in India, 2010-2013
4.3.2 Hong Kong Toys Market
Table C: Hong Kong Toy Exports by Category, 2012-2014
4.3.3 China Toys Market: Sizing and Growth
Table 23: Sales of Toys and Games in China, (In US$ Billions), 2009-2014
Table 24: China Toy Exports, (In US$ Billions), 2011-2015
Table 25: Sales of Toys and Games in China, (In US$ Billions), 2015-2020
4.3.4 Japan Toys Market: Sizing and Growth
Table 26: Size of Japan’s Toy Industry, (In US$ Billions), 2010-2014
Table 27: Forecasted Size of Japan’s Toy Industry, (In US$ Billions), 2015-2020
4.4 Latin America Toys Market
Table 28: Latin America Traditional Toys and Games Value Sales,
(In US$ Billions), 2010-2014
Table 29: Forecasted Latin America Traditional Toys and Games Value Sales,
(In US$ Billions), 2015-2020

5. Market Dynamics: Toys Market
5.1 Growth Drivers: Toys Market
5.1.1 Increased Demand from Asia Pacific
Table 30: Traditional Toys and Games Value Sales, RSP, (In US$ Billions), 2013-2019
5.1.2 Worldwide Rising Children Population
Table 31: World Percent of Population less than 15 years, 2014
5.1.3 Rising Birth Rates Patterns
Table 32: Crude Birth Rate trends, (Per 1000 People), 2014
5.1.4 Falling Video Games Demand
Table 33: North America Falling Video Games Growth Rate, %, 2009-2013
5.1.5 Rising Expenditure in BRIC Nations
Table 34: Discretionary Spend As a Proportion of Consumer Expenditure in BRIC, % 2009-2014
Table 35: Spend on toys per child, 0-11 years, (in US$), 2013
5.1.6 Increased Production of Raw Material
Table 36: Production of Plastics Worldwide (In Million Metric Tons), 2009-2013
5.1.7 Rising Disposable Income
Table 37: Real GDP Projections by Regions (In US$ Trillions), 2014-2019
5.1.8 Increasing Online Toy Sales
Table 38: Online Toy Sales as a Percentage of Total Retail Sales
5.2 Major Trends: Toys Market
5.2.1 Preferred Product Category
5.2.2 Tech Toys
5.2.3 Seasonal Business
Table 39: Seasonality Of Toy Sales, (% of year between 11/18 and 12/25),
2013-2014
5.2.4 Licensed Toys
5.3 Challenges: Toys Market
5.3.1 Gadgets/ gadgets/ smart phones/ technology- Digital Gaming
Table D: Global Smartphones Sales
5.3.2 Aging of Population
Table 40: Speed of Population Ageing-world and development regions,
(In % point) 1980-2010 and 2010-2040
Table 41: Percentage of population aged 60 years or older, 1994, 2014 and 2050
5.3.3 Smaller Families

6. Competitive Landscape: Global Toys Market
Table E: Top Selling Traditional Toy Items, Ranked in terms of Dollars, 2014

7. Company Profiles
7.1 Mattel Inc.
7.1.1 Business Description
Table F: Mattel Inc. Products Category
7.1.2 Financial Overview
Table 42: Net Sales of Mattel Inc. (In US$ Billions), 2010-2014
Table 43: Breakup of Gross Revenue of Mattel Inc., 2014
7.1.3 Business Strategies
7.2 The LEGO Group
7.2.1 Business Description
Table G: LEGO Product Domain
7.2.2 Financial Overview
Table 44: Net Sales of LEGO Group (In US$ Billions), 2010-2014
7.2.3 Business Strategies
7.3 Hasbro Inc.
7.3.1 Business Description
7.3.2 Financial Overview
Table 45: Net Sales of Hasbro Inc. (In US$ Billions), 2010-2014
Table 46: Breakup of Revenue of Hasbro Inc., 2014
Table 47: Revenue Breakup of Hasbro Inc. Principal Segments, 2014
7.3.3 Business Strategies
7.4 Bandai Namco
7.4.1 Business Description
7.4.2 Financial Overview
Table 48: Bandai Namco Net Sales, (In Billions), 2010-2014
Table 49: Net Sales by Segment, 2014
Table 50: Bandai Namco Contributions to Net Sales by Geographic Region, 2014
7.4.3 Business Strategies