Contraceptives - US - July 2015


#296273

N/A

Mintel

$ 3996

In Stock

After years of focusing on protection benefits, contraceptive brands have shifted to promoting other sensorial benefits, helping to stabilize category growth. The market is driven largely by male condom sales; however, with the recent change in OTC availability of emergency contraceptives, sales improved for the female contraceptive segment as well as boosting the entire OTC contraceptive market.