Facial Care - Women vs Men - China - July 2015




$ 3990

In Stock

Chinese women perceive that a healthier and happier life can lead to good skin in the long term, so brands need to think of skincare from a bigger picture and tap into consumers’ everyday life 24/7.

While for male users, a short-term approach is more effective. Brand communication should be built on help them to get rid of their bad habits or through offering product solutions that can help them to remedy the effects of their “bad habits