Consumer and Market Insights: Hot Drinks Market in Brazil


#307025

50pages

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$ 875

In Stock

data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
The Brazilian Hot Drinks market is forecast to grow at a modest rate led by the Hot Tea category in terms of value sales

Of the three Hot Drinks categories analyzed, Hot Tea will remain the largest category, while Other Hot Drinks will register the fastest growth at a CAGR of 2.8% during 2014-2019

The Brazilian Hot Drinks market is highly competitive and is led by international players such as D.E. Masters Blenders 1973, The Coca Cola Company and Nestle S.A. with few domestic players such as 3 Coracoes

The use of Can-Food containers for packaging Hot Drinks is forecast to grow at a CAGR of 2.2% during 2014-2019, due to convenience it offers in packaging

Hypermarkets & Supermarkets was the leading distribution channel for Hot Drinks product and accounted for 54.6% distribution share in 2014

Synopsis
The report on the Hot Drinks sector in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion