IPTV Pricing Trends 2011


#30803

40pages

Tariff Consultancy Ltd

$ 1600

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The growth of IPTV has been triggered by the growth of broadband subscriptions, higher transmission speeds, the increasing demand for new digital content, improved compression technologies, intensified competition through bundles and the subsequent use of the service as an ARPU generator to compensate for falling ARPUs in long-established products such as fixed-telephony or broadband internet.

TCL's survey of key global IPTV providers shows a 33 per cent increase in average subscriber numbers, with 75 per cent of users concentrated in the 3 countries of Japan, France & the USA

Some of the key highlights include:

  • 84 per cent of the 56 IPTV service providers we covered offer a combination of basic plans and additional subscription packages.  The upper ceiling for additional packages is up to Euro 15 per month for 80 per cent of surveyed operators.
  • 86 per cent of the 56 IPTV service providers we covered offer Video on Demand services.
  • 85 per cent of all IPTV service providers offer up to 15 independent channels to complement their basic offering. The most popular categories in terms of content are those of Sports and Adult material.
  • Access to a bundle of channels that can range any where between 2 and 226. 

“Increasingly operators now offer in addition to the basic plan, a basket of additional packages,” says Margrit Sessions, Managing Director of TCL. "Just under 50 per cent of the surveyed operators have this offer ranging from 1 to 5 channels", she added.

More telecoms providers are offering IPTV services as a means of increasing customer stickiness with Triple Play services. Incumbent telecoms operators are responding to the competitive threat posed by the Cable TV operator in markets such as the Benelux, Germany and the UK.
Table of Contents

Executive Summary

1 Introduction
1.1 Scope Of The Report

2 Methodology

3 Service Components

4 Broadband Network Architecture

5 IPTV Market Growth

6 Pricing Structure

7 Basic Subscription Plans
7.1 One-Off Fee
7.2 Monthly Subscription Fee
7.3 Content

8 Bundling

9 Additional Subscription Packages
9.1 Number Of Additional Packages
9.2 Number Of Channels Per Additional Package
9.3 Monthly Subscription Fee Of Additional Packages

10 Individual Channels

11 Additional Services

12 Promotional Offers

Table 1. Operator coverage by region.
Table 2. List of IPTV service providers.
Table 3. Exchange rates used in this report (conversion into 1 Euro).
Table 4. Typical service components of a converged package.
Table 5. Geographic distribution of IPTV service providers in terms of broadband network architecture.
Table 6: IPTV operator growth rates - September 2009 to September
Table 7. Key components of IPTV offerings’ pricing model.
Table 8. Frequency distribution of the one-off fee values.
Table 9. Frequency distribution of the monthly subscription fee values.
Table 10. Frequency distribution of the number of channels.
Table 11. Frequency distribution of the number of additional packages per operator.
Table 12. Frequency distribution of the monthly subscription fee values.
Table 13. Examples of promotional offers.

Figure 1. Broadband network architectures used for the delivery of IPTV services.
Figure 2. Availability of additional subscription plans as part of the pricing model.
Figure 3. VOD as part of the pricing model.
Figure 4. Frequency distribution of the one-off fee values.
Figure 5. Frequency distribution of the monthly subscription fee values.
Figure 6. Frequency distribution of the number of channels.
Figure 7. Frequency distribution of the number of additional packages per operator.
Figure 8. Frequency distribution of the number of channels per additional package.
Figure 9. Frequency distribution of the monthly subscription fee values.
Figure 10. Frequency distribution of the number of independent channels per IPTV service provider.