Consumer and Market Insights: Hot Drinks Market in Sweden




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The Consumer and Market Insights: Hot Drinks Market in Sweden report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
The Swedish economy is improving supported by healthy domestic demand and government led economic reforms. Subdued inflation and improving consumer sentiments have also increased the demand for consumer packaged goods.

It is forecast to grow at a CAGR of 1.9% during the period 2014-2019 to reach SEK8,842.5 million (US$1,150.5 million) by 2019.

The Hot Coffee category with dominant Off-trade sales is the largest category by value and is forecast to register growth at a CAGR of 1.7% in local currency terms during 2014-2019.

Hypermarkets & Supermarkets with 42.5% market share is the dominant distribution channel, followed by Convenience stores sales in the Hot Drinks market.

Bag/Sachet was the most commonly used container type in the Hot Drinks market and accounted for 54.4% market share in 2014.

The report on the Hot Drinks sector in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Consumer level trends: Top four consumer trends which influence Hot Drinks consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion