The outlook for the Australian cigarette market would appear bleak. Events such as the introduction of plain packaging as well as steep tax hike in September 2015 and indexed tax increase in March 2016 will inevitable drive down legitimate cigarette sales, forcing more smokers to either quit, downtrade further, or turn to the main alternatives, legal RYO tobacco or illegal cigarettes and illegally imported loose tobacco. However, much will depend on the government tobacco tax policy beyond September 2016, although the AWOTE indexation will continue to maintain pressure in real terms, if nothing else.
The market is dominated by three major multinationals: BAT, Philip Morris International and Imperial Tobacco, although JTI also has a marginal presence, its brands being distributed by Imperial Tobacco in Australia. BAT currently leads the market with a reduced share of 39.7% in 2014 with PMI in second place with 35.1%, and Imperial Tobacco third with 25.2% in regards to volumes.
According to the latest National Drug Household Survey in 2013, which remains the latest survey available, 13.3% of Australians aged 18 years and over were regular daily smokers. In 2013, 15.1% of Australian males aged 18 plus were regular daily smokers and 11.6% of females aged over 18.
Per capita consumption will drop by 42.1% over the period between 2013 and 2023. However, because of the expected growth in the non-duty paid sector, these figures will underestimate the overall cigarette market and will be offset by growth in alternative tobacco products.
Cigarettes in Australia, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australian market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2014 to 2023.
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future