The incidence of smoking among Japanese males is very high but has been steadily declining, 30.3% of Japanese men still smoke compared with 9.8% of women over the age of 20 years. Overall 19.6% of adults smoked in 2014, substantially down from 36.7% in 1990. Japan Tobacco retains a legal monopoly over cigarette production in Japan and remains the dominant supplier. In 2014 its overall share stood at 60.4%. Its principal competitor is PMI with 25.9% with BAT also present with a share of 12.3%.
The Japanese market remains dominated by locally produced national brands. Although this dominance was showing signs of weakening between 2009 and 2012, a resurgence in the profile of locally produced cigarettes to 66.4% was recorded in 2014, a gain of over 10% since 2011.
Volumes dropped back by an estimated 8.9% in fiscal 2015 with ERC expecting further falls beyond 2014. Indeed if consumption tax is increased again in the short-term, to the planned 10.0%, the rate of decline could be greater.
With the Japanese now taking proactive steps to reduce smoking, sales are set to fall sharply over the coming decade. Per capita volumes are forecast down 22.8% in 2023 compared to 2013. Total sales are set to fall 24.5% over the same period by 2023.
Cigarettes in Japan, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2023.
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
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The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
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