The market for cigarettes in Taiwan has entered a difficult period. Volumes have been falling annually since 2009 on the back of tighter restrictions, rising prices and the growing profile of contraband. Whilethere is evidence that sales stagnated in 2014 with only a small reduction forecast, it is probable that thesector is set to see further decline over the coming decade.
The Taiwanese economy is performing well, having recovered strongly from the recent global downturn. GDP expanded by 2.1% in 2013 and by 3.5% in 2014. GDP growth is set to remain buoyant for the period 2015-2018 rising by 3.8% in 2015 and helped by a good trade surplus.
PMI, Bulgartabac and KT&G are other competitors of note. PMI had a share of 6.6% in 2013. Bulgartabac has been active since 2010 while KT&G is growing its presence with its Tonino Lamborghini brand being launched in 2013. Together others took 1.0% of sales in 2013.
Over the period to 2013-2023, a combination of gradual population growth and a gradual decline in the prevalence of smoking is expected to lead to the cigarette market falling back slightly, with overall volumes falling by 8.3%.
Cigarettes in Taiwan, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Taiwan market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2014 to 2023.
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future