Czech Republic Beer Market Insights Report 2015




$ 8370

In Stock

The beer market recovered in 2014 driven by improved consumer confidence and increased premium and superpremium segment volume. Off-premise continued to develop as consumers stayed at home more however this helped drive growth of premium and superpremium brands as consumers decided to treat themselves to a higher quality product. This volume was driven by special offers and promotions which has been affecting the value of the market.

Key Findings
The market recovered from the setback it received in 2013

There is a notable shift towards stronger beers and away from the mainstream vycepni lagers

Premium and superpremium brands performed well in the market with a significant consumer penetration

Breweries continued to launch new products with the aim of retaining the consumer base

Canadeans Czech Republic Beer Market Insights 2015 Report provides a complete overview of the Czech Republic beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Czech Republic beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Czech Republic beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Czech Republic beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects