Germany Beer Market Insights Report 2015




$ 18180

In Stock

After years of decline the German beer market saw a flat performance benefiting from the FiFA world cup. Price promotions were also a major driver an estimated 70% of Pils the largest segment was purchased on price promotion in off-premise. Overall the key winners were alcohol-free variants and premium-end beers. Alcohol-free beers benefited strongly from marketing campaigns around the FIFA World Cup by the sponsor brewer. At the other end of the market specialty and seasonal beers are growing on a consumer shift to consume less but higher quality despite price increases. The international craft beer trend and appreciation of beer craftsmanship is lending weight to this trend.

Key Findings
German beer market posted minute growth after years of decline stimulated by the FIFA World Cup

Specialty and seasonal beer types benefited from the consumer trend to consume less but shift to higher quality

Alcohol-free variants also a major contributor thanks to the increasing availability of product options

Price promotions remain a major marketing tool

Canadeans Germany Beer Market Insights 2015 Report provides a complete overview of the German beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the German beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the German beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the German beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects