Norway Beer Market Insights Report 2015




$ 7000

In Stock

Stronger beer grew through the Vinmonopolet shops and there is now a growing interest in specialty beers and craft beers especially in the pale ale segment. Consumers are crossing the border from Sweden to Denmark in order to stock up on cheaper beer which is harming supermarkets brewers and the government. Private Label suffered losses again falling 11% in overall consumption.

Key Findings
The beer market grew by nearly 3% due to a warm summer improving economy and increased prices due to taxation

Domestic brands have the lion share of the market at 70%

Imported brands have come back from a decline to post a 7% gain in consumption

Multi pack cans have become more popular as people shift away from glass in off-premise consumption

Canadeans Norway Beer Market Insights 2015 Report provides a complete overview of the Norway beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Norway beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Norway beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Norway beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects