Romania Beer Market Insights Report 2015




$ 6540

In Stock

The Romanian beer category continued to decline in 2014 restricted by unsuitable macro-economic factors and poor weather conditions with both leading brewers SABMiller and Heineken posting negative results. Living standards remained static throughout the year however consumers slowly became more confident. Although excise duty on beer was not increased the damage done by the increase in excise duty during 2013 continued to affect the affordability in the category. Beer continues to be a social binder but in many cases Romanians lack either consumption opportunities or the money to enjoy it more

Key Findings
The beer market saw further decline in 2014 affected by poor weather and unbefitting economic conditions

Beer continues to suffer from 2013 increase in exercise duty

Heineken volumes suffer

Molson Coors secures third place in the market

Canadeans Romania Beer Market Insights 2015 Report provides a complete overview of the Romania beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Romania beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Romania beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Romania beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects