Vietnam Beer Market Insights Report 2015


#354924

106pages

Canadean

$ 2800

In Stock

Summary
An improving economy has seen beer rise with a large rise in beer clubs. As the economy improves peoples spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Key Findings
Beer market continued to retain buoyancy

Premium and superpremium segments saw increased consumer penetration

Local brands enjoyed good growth

The market continued to be dominated by three major players

Synopsis
Canadeans Vietnam Beer Market Insights 2015 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

ReasonsToBuy
Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects