Marketing to Mums - UK - September 2015


#358883

N/A

Mintel

$ 3555

In Stock

The lives of British mothers have changed to a great extent over the past several decades, however marketing has been much slower to catch up to and acknowledge the changing realities of what it means to be a parent in modern Britain. Treating and addressing mothers as a homogenous group doesn't do justice to the complex lives and diversity of experiences of women with children.