Kable Market Research
Top ICT spenders in the UK Retail Industry presents the output from Kables ICT spend prediction statistical model, a log-linear regression model that provides ICT spending predictions based on a companys demographic profile. The statistical model has been developed using an extensive collection of survey and interview data that Kable has conducted with ICT decision makers on their IT spending, as well as the insight of our analyst team.
Top ICT spenders in the UK Retail Industry illustrates how Kable expects the top ICT spenders in the UK retail industry to allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.
The predictions were formulated in March 2015 following a large survey of ICT decision makers. Estimated trends in ICT spending have been identified through to the end of 2015 following feedback from respondents on their forthcoming investment plans.
Understand how the United Kingdom retail enterprise ICT landscape is set to change in 2015 to prioritize your target market.
Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting).
Realign your sales initiatives by understanding the current strategic objectives of the United Kingdom retail enterprises.
Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, business intelligence, and security products).