Dark Spirits and Liqueurs - UK - September 2015


#363098

N/A

Mintel

$ 2835

In Stock

The commoditisation of flavoured vodka provides a cautionary tale for dark spirit brands to take heed of to try to retain the inherent premium image of the market. The Famous Grouse provides a good example of a brand that has innovated with different expressions while simultaneously promoting itself as a premium brand.