Consumer and Market Insights: Spirits Market in Hungary




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Increasing disposable income and declining inflation rates in Hungary supports the growth of consumer packaged goods market. The Hungarian Spirits market is led by Liqueurs category in volume terms. Brandy is forecast to lead the market in terms of growth during 2014-2019. Demand for branded products is growing at a faster pace than store brands in the Hungarian Spirits market.

Key Findings
Across the eight Spirits categories analyzed, Specialty Spirits was the largest category by value with a 34.2% market share in 2014. Brandy is forecast to register the fastest value growth during 2014-2019.

The Hungarian Spirits market is highly competitive. It was led by market players like Zwack Unicum Rt, Diageo plc and Pernod Ricard S.A. with a combined average market share of 9.8% in 2014

The Spirits market in Hungary accounts for more than one-fifth of the overall Wine & Spirits retail sales by volume

Private label products penetration in Spirits market holds a considerable share in 2014 with the Rum category having highest Private label penetration

The Canadeans Consumer and Market Insights report on the Spirits market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion