Consumer and Market Insights: Spirits Market in Peru




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Increasing disposable income and large base of young consumer supports the growth in consumer packaged goods market in Peru. Perus Spirits market is a high growth market and is led by the Rum category in volume terms. The Vodka category will lead the Peru Spirits market during 2014-2019 in terms of growth. The On-trade distribution dominant share in the Gin & Genever and the Tequila & Mezcal categories.

Key Findings
Across the eight Spirits categories analyzed, Rum was the largest category by volume with a 44.7% market share in 2014. The Vodka category is forecast to register the fastest value growth at a CAGR of 12.9% during 2014-2019

The Peruvian Spirits market is fragmented with a number of market players competing for market share, few of them are Diageo plc, Pernod Ricard S.A. and Bacardi Limited

Light Rum is the larger value segment within the Rum category and is forecast to register higher growth compared to the Dark Rum segments within the Rum category during 2014-2019

The Spirits market in Peru accounts for more than one-third of the overall Wine & Spirits retail sales by volume

The Canadeans Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion